Inside McVitie's at Christmas

2023
Inside McVitie's at Christmas

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  • 1

EP1 Inside McVitie's at Christmas Dec 19, 2023

Facing an ultra-competitive Christmas market, this programme reveals how McVitie's attempt to stay ahead of their rivals, including a very special twist on the iconic Penguin bar and the creation of a brand-new product, the white chocolate digestive.
5.5| en|
Synopsis

How does one of Britain's best-known biscuit brands stay ahead of the festive competition? We lift the lid on McVitie's as they take on the competitive Christmas market.

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